InSitu Behavioral Procedure Testbed Project Plan InSitu Home About Project Plan User Requirements Scenarios System Architecture Technical Requirements Downloads Site Change Log

1. In Situ Project Description
   1. Introduction
   2. Where Are We Going?
   3. Why?
   4. How Will We Get There?
   5. Who Are We?
2. Market Analysis
   1. Target Industries/Professions
   2. Industry Stability
   3. Events Impacting Industry
   4. Clients
   5. Potential
3. Competitive Analysis
4. Marketing Plan
5. Management Plan
6. Financial Plan

1.1 - Introduction

The intent of this document is to describe the In Situ behavioral simulation/model testbed project with regards to:

• How it came to exist.
• What it is intended to accomplish.
• Why the outcome is desired.
• How the outcome will be accomplished.
• Who is going to do the work.

The reasons for this sort of project description is to, among other things,

• Provide a high level context for the work, and for the people doing the work.
• Provide a set of overall guideposts and general standards for the work.
• Facilitate joining of the project by new members.

Also see the About page.

1.2 - Where Are We Going?

<project mission, purpose, goals (specific, measureable, resourcebound, timebound)>

Our goal is to get every single person who has a reason to evaluate simulations against real data to either use our system, or else to use one of the direct competitors, whom we hope our work will create. All we care about is market size, not market share. If we convert 100% of the potential users into users and they all defect to some future competitor's software that incorporates the right sort of principles, we win. It's not our evaluation technique against someone else's. It's evaluating simulations versus doing nothing. We are not trying to gain market share, we are trying to win converts.

1.3 - Why?

<motivation for the project>

1.4 - How Will We Get There?

<work to be done: services/products provided; funding; relevant experience; success measures>

1.5 - Who Are We?

<addresses; owners; organization structure; prior art/products>

2.1 - Target Industries/Professions

<who cares: what industry(ies), professions, etc.>

Psychologists, AI and CS folk, not to mention AL folk, engineers, philosophers, anthropologists, cognitive scientists, neural networkers, and so on.

2.2 - Industry Stability

<number who care: static, growing, shrinking?>

2.3 - Events Impacting Industry

<what is happening to industry/professions that will affect those who might care about our products/services, and their ability to adopt/use our products/services>

2.4 - Clients

<who are current and potential clients/users?>

Psychologists, AI and CS folk, not to mention AL folk, engineers, philosophers, anthropologists, cognitive scientists, neural networkers, and so on, who might potentially evaluate their theory, methods, experimental results, models, etc.

• Users generally have little or no programming skills.
• They do use computers in their work.

2.5 - Potential

<how many folks are there who might ever find this stuff useful, and what percentage might we convince to use our stuff or to collaborate?>

What we have is 150,000+ psychologists, plus Lord knows how many AI and CS folk, not to mention AL folk, engineers, philosophers, anthropologists, cognitive scientists, neural networkers, and so on. They divide roughly into two groups.

Group One: those who dont care about computer simulation and have committed their lives to an intellectual establishment with a fifty-year commitment to a methodological dogma that effectively prohibits evaluating any computational model against any data.

Group Two: those who love simulating stuff and don't want their fun spoiled by checking it against reality. Marketing to those two groups, we have Russ Church, you, me, and Dave Eckerman, so far. If we charge a nickel, or even a penny, to use InSitu, that gives one more of those close to a quarter million folks worldwide an excuse to sit still and do nothing.

<SubSection Content Goes Here>

<SubSection Content Goes Here>

<SubSection Content Goes Here>

<SubSection Content Goes Here>

<SubSection Content Goes Here>